Revenue Streams
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Advertisement (Targeted)
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Commissions on games played
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Products sold on the platform
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Sales of private social network services to businesses
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Sales of products
Customer Segments
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Users
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The biggest customer segment.
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Have profiles in the network.
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Use profiles to interact and communicate with friends
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Don’t pay Facebook, thus, no responsible for the business revenue. However, they are the basis who make Facebook interesting for the ones who do pay.
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Businesses and advertisers
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This segment involved in Facebook’s revenue
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Due to the information Facebook collects from its users, targeted adv is possible
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Developers
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The smallest customer segment who develop apps and games through Facebook’s platform
Strengths
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Brand
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Portfolio
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Market Dominance
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Loyal Customer Base
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Good Employer
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Leader
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R&D
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Marketing strategy
Weaknesses
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Privacy
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Over-dependence on advertising
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Fake News
Opportunities
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Portfolio
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Integration to other applications
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Different Audience
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Acquisitions
Threats
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Competition
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Regualtions
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Data Breach
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Digital taxation
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Reputatione
